What it costs.

Web projects, monthly retainers, everything we do, with the starting numbers written down. Below you see where each one starts and what pushes it up. Not „it depends”.

Get your price in 30 secondsJump straight to the estimator, skip the reading

What each package includes.

The process is the same every time. Only what we build at the end of it changes.

Marketing website

from 1,400 €

For companies that need a site which explains what they do and brings in enquiries. Usually between 5 and 15 pages.

  1. Discovery sessionWe talk about your brand, your customers and what the site actually has to do. Without this step, the rest is decoration.
  2. Architecture and UXWe decide which pages exist, what goes on each one and the route we take a visitor along to reach the form.
  3. Design in FigmaAn interface drawn from scratch, not a bought template. You get a clickable prototype and a round of feedback before we write a single line of code.
  4. BuildWordPress or custom code. We choose together, based on what you need to handle yourself after launch. The price differs from one platform to the other.
  5. FunctionalityContact forms, security, chatbot, technical SEO, analytics. We add what you need, not everything that exists.
  6. TestingDesktop, tablet, phone, browsers, loading speed. We check before launch, not after.
  7. LaunchWe put the site live and we are next to you that day, not on the phone a week later.
  8. 60 days of free maintenanceUpdates, fixes and questions, included for two months after launch.

We set up the domain and hosting for you. Their cost is paid directly to the provider and is not included in the price.

Online shop

from 2,400 €

Everything from the marketing website, plus the part that actually sells.

  1. Everything in the marketing websiteDiscovery, architecture, design in Figma, build, testing, launch and the 60 days of maintenance.
  2. Catalogue and structureCategories, attributes, product variants. This is where it is decided whether the shop is easy or painful to run two years from now.
  3. Product pageGallery, description, stock, variants, related products.
  4. Cart and checkoutThe shortest route from "I like it" to "I paid". This is where most customers are lost.
  5. Online paymentsIntegration with the payment processor you choose.
  6. ShippingCouriers, shipping costs, waybill generation where needed.
  7. InvoicingA connection to your invoicing software, or automatic issuing on every order.
  8. Accounts and ordersCustomer account, order history and automatic emails at every step.
  9. The legal sideTerms, policies, returns, GDPR, meaning what the law requires for selling online.
  10. TrainingWe show you how to add products and process orders. You keep a written guide, not a recording nobody opens again.

The price depends on how many products you have and how many variants each one has. A catalogue of 30 products and one of 3,000 are not the same project. Importing a large catalogue is quoted separately.

Website rebuild

from 1,000 €

You already have a site, but it looks dated, loads slowly or brings in no enquiries at all.

  1. AuditWhat works, what loses visitors, how slow it is, how it looks on a phone and where you currently rank in Google.
  2. Content inventoryWhat we keep, what we rewrite, what we delete. Usually more gets deleted than anyone expects.
  3. Design and buildThe whole process from the marketing website, applied to what you already have.
  4. Keeping your Google rankings301 redirects, URL structure, metadata. This is where traffic disappears when a rebuild is rushed.
  5. Content migrationWe move the text, images and pages onto the new structure.
  6. Backup and rollback planThe old site stays saved until you are confident in the new one.
  7. Before and afterWe show you in numbers what changed: speed, technical score, structure.

If your current site sits on a closed platform or has thousands of pages, the migration is quoted separately.

The prices above are starting points. The final number depends on the number of pages, on the content and on the integrations. You get it in the quote, before you sign anything.

A 30 second estimate

See where the price starts, before you write to us.

Answer a few questions and we will show you the range a project like yours usually lands in. It is not a quote, but it is a lot more useful than "it depends".

Frequently asked

What everyone asks before signing

The answers you normally only get on the third call.

Price and quote
Why a range and not a fixed price?

Because the price depends on things we do not know yet: how many pages, who writes the copy, what gets integrated. The range shows you honestly where projects like yours land. The firm number comes in the quote, after a thirty minute call, and from there it does not move.

What is not included in the price?

The domain and hosting, which are paid directly to the provider. Photography and filming, if they are needed. Licences for fonts or stock images, if we choose any. Anything that comes up along the way and was not in the quote, we tell you about before we work on it, not on the invoice.

How does payment work?

In three instalments: 40% on signing, 30% when you approve the design, 30% at launch. No deposit paid on trust and no single large invoice at the end.

How we work
How long from signing to launch?

A typical marketing website means four to six weeks, if we get the copy and the feedback on time. An online shop, eight to twelve. The exact deadline goes into the quote.

How many rounds of feedback are included?

Two rounds on the design, plus the small corrections before launch. In practice they are almost always enough. If you change direction after approving the design, we discuss it separately, because that is work from scratch, not an adjustment.

What if I want changes halfway through?

It depends on the size. An extra section or a changed piece of copy goes into the work without discussion. A new feature or a completely different structure means a separate estimate, which you see before you approve it.

What do you need from me?

One person in the company who can answer within two working days, the copy or the material we write it from, and access to the domain. The first one matters most. Without it, any deadline becomes approximate.

After launch
Can I manage the site myself?

Yes. We show you how to add pages, articles and products, and you keep a written guide. If you would rather not touch it, we have retainers that include maintenance.

What happens after the 60 days of maintenance?

They stop, and that is fine. You can carry on alone, you can write to us when you need to, or you can move onto a monthly retainer. We do not tie you to anything to keep your site running.

Who owns the files and the accounts?

You do, from the moment the invoice is paid. The domain, the hosting, the WordPress account, the Figma files. We keep nothing on our side as a form of insurance.

What if I do not like the design?

That is why we work with a prototype and two rounds of feedback before any line of code. If after the first direction you feel it is not the right road at all, we stop there and you keep what has been paid for so far. We have never wanted to carry on with a project the client does not believe in.

Build your own retainerMove the quantities and watch the price

Three retainers. Or your own.

You start from one of them and adjust the quantities until it is exactly what you need. The price updates in real time.

Start

600/month

A steady presence and a site that does not go down. For companies that are only starting to communicate.

  • 8 posts per month
  • 4 stories
  • 2 edited reels
  • Website maintenance: updates, backups, security, monitoring
  • 2 hours of changes on the site
  • Monthly report
Most chosenGrowth

1,500/month

The first retainer that does not just post, but brings in enquiries. This is where the landing page and the ad creative come in.

  • 16 posts per month
  • 8 stories
  • 5 edited reels
  • 1 landing page per month, with a form and connected to your CRM (if needed)
  • 1 set of ad creative (5 formats)
  • 1 print item
  • Website maintenance plus 6 hours of development
  • Monthly strategy session
Full

3,500/month

Your whole marketing department, outsourced. For companies with real volume and campaigns running continuously.

  • 24 posts per month
  • 12 stories
  • 20 edited reels
  • 2 landing pages per month
  • Kommo and Make automations: 8 hours
  • 3 sets of ad creative
  • 4 print items
  • Website maintenance plus 16 hours of development
  • Publishing to TikTok and YouTube Shorts
  • Weekly session and priority delivery (48h for urgent work)

Adjust your own

Started from the Growth retainer. Move the quantities and watch the price.

Contract length
Estimated price

1,500/month

Send me this setup

The number above is an estimate, not a quote. The firm quote comes after we talk and understand what needs doing, within 48 hours of the call.

Nothing here fits what you need?

The configurator covers what we usually deliver. If you need something else, more of it, or a combination that is not on the list, tell us exactly what you need and we build the retainer from scratch. We can do that just as easily.

Filming is quoted separately

The prices here cover editing: we receive your footage and turn it into reels ready to publish. The filming itself we work out in detail. When we film, how we film and how many days it takes depends on your schedule, on who from your team is available and on the location. We estimate it after we talk, not before.

The website is not included

The retainer maintains the site you already have, changes it and adds campaign landing pages to it. Building the site is a separate project, with a separate price, from 1,400 €, on this same page. The same goes for large projects: an app, a rebrand, an online shop.

What you do not use

Whatever is left unused in a month rolls over for one month, then expires. The minimum contract is 3 months, then 30 days notice. The ad budget going to Meta or Google is paid from your own account, directly to them.

What it looks like in practice

A Full retainer, at a medical clinic

We have worked with Arra Medical since 2023. It is the largest retainer we run right now and it looks exactly like the Full package above. Every month we deliver:

  • Edited reels, from footage filmed at the clinic
  • Campaign landing pages
  • Ad creative for Meta and Google
  • Ideas and material for their events
  • DTP, meaning the print material
  • Social media artwork
  • Publishing to TikTok and YouTube Shorts, not just handing over the files
  • Every so often, 16:9 explainer videos for YouTube
They are very easy to work with, they come up with ideas and solutions I do not see, and that gives me confidence, so I can focus on the business while they handle things in the background. They are a trusted long term partner and a valuable resource for our clinic’s image.
Mircea ArdeleanuGeneral Manager and Co-Founder, Arra Medical
Frequently asked

Questions we get anyway

Better to find out now than on the third call.

Before we start
I do not have a website yet. Can I take a retainer?

Not directly. A retainer works on a site that exists. It maintains it, changes it and adds landing pages to it. If you do not have one, we build it first as a separate project, and the retainer starts in the month of launch. Website prices are on this page, from 1,400 €.

How long until the first delivery?

The first week is preparation: the kick-off session, the accounts, the tone of voice and the plan for the first month. Delivery starts in the second week. We publish nothing until you and we both see the same direction.

What do you need from me to start?

Access to the site and to the social accounts, the photo and video material you already have, and one person in your company who can answer within two working days. The last one matters most, because without it everything stalls at approvals.

What is included and what is not
Is the ad budget included?

No. We make the creative and the campaign pages; the money you spend with Meta or Google is paid from your own account, directly to them. That way you see exactly what is being spent and you stay the owner of the ad account.

Do you film the content?

The retainer covers the editing: you send us the footage, we turn it into reels ready to publish. The filming itself is quoted separately, because it depends on your schedule, on who is available and on the location. We estimate it after we talk.

Who writes the copy for the posts?

We do. The copy is included in every post. You give us the context (what is happening in the company this month, what you want to promote) and you approve before publishing.

What does a "development hour" mean?

Work on the site outside of maintenance: a new section, a form, an integration, a page that was missing. It is used in real working hours and we report monthly on where they went.

Money and contract
What if I do not use everything in a month?

What is left rolls over for one month, then expires. If it happens two months in a row, we will be the ones telling you to move down a tier, because there is no point paying for what you do not use.

Can I change the retainer?

Upwards, any time, from the following month. Downwards, at the end of the 3 month minimum. And if you need more in one particular month, you add only what you need, at the prices in the configurator.

How is it invoiced?

A monthly invoice, issued at the start of the month, for the month ahead. No deposit and no setup fee.

What if I want to stop?

After the 3 month minimum, with 30 days notice. We hand over all the accounts, the source files and whatever is in progress. Nothing stays locked with us.

Good to know
Who owns the material?

You do, from the moment the invoice is paid. You get the source files, not just the exports, including the Figma files.

Do you work with my competitors?

We do not take two clients from the same field and the same area at the same time. If the situation comes up, you are the first person we ask.

Who actually handles my account?

The same team, from start to finish. You are not passed from a salesperson to someone you have never met. You talk directly to the people doing the work.

Brand identity.

from 500 €

Logo, colours and typography for the companies whose websites we build. We are not a pure branding studio. We are the people who also build your site, and we make sure the identity works exactly where you will use it most: on a screen.

What the starting package includes

  • The logo in its main versions: horizontal, vertical, mark
  • A colour palette, with variants for light and dark backgrounds
  • Typography: which font, in which weights, for what
  • The source files, yours from the moment you pay

What pushes the price up

  • How many visual directions we explore before choosing one
  • A written brand manual, for whoever will use it without us
  • Applications: business cards, email signature, print material
  • Rebranding, where everything that exists has to be inventoried first

Above the starting package we have no list price. We quote after we see what you need. The conversation takes thirty minutes and tells you whether it is worth it.

Frequently asked

What you want to know about identity

Five questions that come up on every brand project.

What you get
What exactly do I get at the end?

The logo files in every format you need, vector and image, for screen and for print. The colour codes. The fonts and where each one is used. All of it as source files, not just exports.

Can I use the logo anywhere?

Yes. From the moment you pay it is yours, with no usage limits and without asking us. You use it on the site, on a van, on t-shirts, wherever you need it.

Do I need a brand manual?

If you are the only one using the identity, no. If you work with printers, agencies, or you have people in the company making material, yes, because otherwise everyone interprets it their own way and in two years it looks like nothing.

How we work
How many logo options do I see?

Two or three different directions, not twenty variations on the same idea. You pick a direction, then we refine it together. More directions mean more time and are quoted separately.

How long does it take?

Two to three weeks for the starting package, if we get feedback on time. A complete system with a brand manual reaches four or five.

Can I do the identity with you and the site with someone else?

You can, but it is not the best idea. We build the identity thinking about where it will be used most, which is on a screen. If someone else builds the site, at least make sure they get the source files and the rules.

UI/UX for digital products.

45 € / hourprojects start from 2,000 €

There is no list price here, and it is more honest to say why: an app with complicated business flows and integrations into external systems does not cost the same as a dashboard with three screens, even if both have twenty mockups. The estimate in hours comes after a thirty minute call where we understand the product.

What a typical project includes

  • Discovery: what the product does, who for, where people get stuck
  • Information architecture and flows
  • Interface design, screen by screen
  • A clickable prototype, to test before development
  • A component system and handover to the technical team

What moves the effort

  • How many flows the product has, not how many screens
  • One platform or two, because mobile and desktop are not the same design
  • Whether a design system already exists or we build it
  • Research with real users, where it makes sense

The most recent project of this kind was the complete redesign of a business application used daily, over 30 screens, on mobile and on desktop. You can see it in the portfolio below.

Frequently asked

Questions about UI/UX projects

What matters when you pay by the hour, not by the package.

Money and estimates
Why hourly and not per project?

Because with digital products the scope changes as you understand the problem, and a fixed price forces us either to cut quality or to argue over every new request. By the hour, you pay for exactly what was done.

How do I know it will not run forever?

You get an estimate in hours before we start and a ceiling we do not go past without your agreement. At the end of each month we show you where the hours went. If you see it heading in the wrong direction, you stop at any point.

Why do projects start at 2,000 €?

Below that threshold we do not get to do the discovery and the architecture, which is exactly the part that makes the difference between a product that was thought through and a set of pretty screens. If you need less than that, you probably need something else, and we will tell you so honestly.

How we work
What does the development team receive?

Mockups at real dimensions, the component system with all its states, the spacing and typography specifications, and the clickable prototype. Plus our availability for questions during the build.

Do you work with our technical team?

Yes, and we prefer it. The best design is the one discussed with the people who will build it, before it is drawn, not after.

Do you handle the build as well?

For web, yes, we do it ourselves. For native apps or products with a complex backend we have development partners we work closely with, and we can operate as one full team, from design through to code. The only condition is that we bring them into the conversation early, so they can give their own estimate of price and timeline. That way you get a real budget for the whole project, not just for the design part.

Video editing.

from 60 €per video

We take your footage and turn it into something ready to publish. The price depends on how much has to be built on top of what you send us, from subtitling all the way to writing the script.

Subtitles and format adaptationFrom a video that is already edited. Synced subtitles and export in vertical, square and horizontal.
60 €
Edited reel or TikTokFrom your raw footage, up to a minute. Selection, pacing, subtitles, colour, export in every format.
100 €
Presentation video, 2 to 3 minutesFor the website or YouTube. Structure, pacing, on-screen graphics, voice-over where needed.
250 €
Advertising spotIncludes the script. Built for one specific campaign, not edited generically.
from 400 €

Filming is quoted separately

The prices above cover the editing. When we film, how we film and how many days it takes depends on your schedule, on who from your team is available and on the location. We estimate it after we talk, not before.

From five videos a month

If you need content constantly, buying one at a time costs you more than it should. A retainer covers the monthly editing at a lower price per video. See the retainers tab.

Frequently asked

What people ask about editing

Before you send us the first file.

The footage
What counts as "your footage"?

Whatever you have already filmed: on a phone, on a camera, at an event, in the shop. You send us the raw material through WeTransfer or Drive, all of it, including what you think is unusable. Very often the most useful shot is the one you would have deleted.

What if I have no footage at all?

Then we are talking about filming, which is quoted separately. We do not edit from stock footage and we will not sell you a video with nothing of your company in it.

Do you add music? What about the rights?

Yes, from commercially licensed libraries, included in the price. We do not take music off the internet, because it can get your post or your account blocked, and you do not need that.

Delivery and revisions
How many revisions are included?

Two rounds. In practice they are enough, because the first version comes after we have understood what you want. If you change direction completely after approving the edit, that is work from scratch and we quote it separately.

How long does it take?

A reel, two or three working days from receiving the footage. A presentation video, a week. If you have a fixed deadline, tell us at the start, not at the second revision.

Which formats do I get?

Vertical, square and horizontal, with subtitles included on reels. If you need a specific format for one platform, tell us and we will add it.

Get your quote.

Tell us briefly what you want to build and we will reply within 48 hours with an estimate of price and timeline. If you want it sooner, right after you send this you can pick a 30 minute slot yourself.

Quote request (EN pricing page)
contact@zar-studio.ro

Recent work.

O selecție de proiecte în care am fost la cârma creativității și execuției. 

Web | UI/UX | Graphic Design | Video

since 2023

UI/UX Design | iOS mobile app

2025

UI/UX Design | Invoicing application | Belgium

2026

What the people we work with say.

Smart, creative, efficient and prompt. Those are the first words that come to mind when I think about working with Cezar and Iza. They are very easy to work with, they come up with ideas and solutions I do not see, and that gives me confidence, so I can focus on the business while they handle things in the background, being transparent with me on every decision.
They are a trusted long term partner for me and a valuable resource for our clinic’s image.

Mircea Ardeleanu
General Manager & Co-Founder
Arra Medical

Cezar joined one of our largest projects (HR & Payroll), where he successfully managed the stakeholders and turned their requirements into excellent UX experiences. He then adapted quickly to a complex product in Logistics & Transport and delivered designs of very high quality. His versatility, both across projects and across technologies (Figma, WordPress, Front-end/Web Development), makes him an extremely valuable resource. A great person, with an excellent attitude and remarkable technical skills!

Robert Dumitru
Business Development Manager
Centric IT Solutions

I had the opportunity to work with Cezar and I valued him as a dependable UI/UX designer, attentive to detail and user oriented. He listens, asks the right questions and turns feedback into practical improvements, collaborating very well with both product and development teams.

He is organised, communicates clearly and takes responsibility for his work, consistently delivering well thought out and coherent solutions, from wireframes and user flows through to UI refinements. I would recommend him to any team looking for a pragmatic, level headed and user focused designer.

Florin Soveja
Team Leader
Centric IT Solutions

How we work.

Four steps, one partner. No trade-offs between design, development and brand.

01

We listen

We understand your business, your goals, your users and your customers, and the context you operate in. We do not execute blindly.

02

We spot

We see the opportunities you may not have noticed yet. We bring solutions you did not ask for and that can spark more ideas.

03

We build

Design, development, brand. We handle it all end to end, without trade-offs, and you are part of the process so you can watch the idea grow.

04

We deliver

Not just files. We deliver clarity, solutions and time. You focus on what you do best.

Ready to start?

Tell us what you want us to build and we will reply within 48 hours with an estimate of price and timeline.

contact@zar-studio.ro