This is not a market study. These are our prices, the same ones published on the site, plus the explanation of what moves them up. We write them out in full, including what is not covered by them.
Most people think a website is measured in pages. In reality, two sites with the same number of pages can differ threefold in price, and the difference lies in how many decisions have to be made and who makes them.
A site with twenty pages built on three visual templates is cheaper than one with eight pages that all look different. A project where we receive the copy written costs less than one where the content has to be built from scratch. An online store is not a brochure site with an extra button, because payments, shipping, invoicing and stock are separate systems that have to work together.
Before design we do market research, site structure and the user journey. We look at what your customer is searching for, what they want to see and what they need in order to decide, then we build the path to the form. None of this shows up in a page count, but it decides whether the site brings enquiries or just looks good.
That is why the honest answer to "how much does a website cost" starts with a range. The range is not a way of dodging the question. It is the only correct way to answer before knowing what is being built.
All the figures below are published on the pricing page and are starting points, not market averages.
As a time reference: a web project takes a minimum of 15 days and can run to a few months, depending on complexity.
Every page type that looks different is designed separately. Twenty pages on three templates cost less than eight pages on eight templates.
If the copy comes from you, the work goes faster. If we build it, that adds hours of structure, interviews and writing.
Payments, shipping, invoicing, stock, returns. Each is an integration with an external provider and each can break on its own.
A CRM, a booking system, an ERP. The cost depends on how open the system is, and that is checked beforehand.
A second language is not only translation. It means a double structure, separate menus and content that has to be kept in step.
Your own material changes perception completely, but it is a separate production, with a separate budget.
The domain and the hosting are paid directly to the provider and stay in your name. Original photography and filming, if the project needs them.
Stock photos and fonts are part of the price. We work with free images and fonts that carry a commercial licence, chosen for your project. You do not pay for them separately.
It is worth asking for this list in writing from anyone who quotes you. The difference between two prices often comes from what was left off the list.
When you receive two prices that differ by thousands, do not compare the sums. Ask both the same questions and see where the answers diverge.
How many different page templates are in the price. Who writes the copy. How many rounds of changes are included and what happens after them. Whose name the domain and hosting stay in. What happens if you need a change a month after launch, and what it costs.
The price difference is almost always explained by one of these, and quite often the higher quote simply contains more.
A website is built once. The communication around it happens every month, and here things only work if they are constant. That is why the creative, reels, landing pages and campaigns run as a retainer, starting from 550 € per month.
If all you need is the website, you do not need a retainer. If you need materials every month, a retainer costs less than the same materials ordered piece by piece.
There are two configurators on the pricing page. One for web projects, where you pick the type and answer a few questions. One for retainers, where you move the quantities and see the monthly figure. Neither asks for an email.
Because the price depends on things nobody knows at the first conversation: how many page templates are genuinely different, who writes the copy, what integrates with what. The range shows where projects similar to yours land. The firm figure comes in the quote, after a thirty-minute conversation, and from there it does not move.
The domain and the hosting, which are paid directly to the provider and stay in your name. Original photography and filming, if the project needs them. Stock photos and fonts are included in the price, we work with free, commercially licensed options. Anything that comes up along the way and was not in the quote, we tell you before we work on it.
Usually a bought template, with your copy dropped into it, no structure stage and no work on the content. It is not a scam, and for some situations it is the right choice, for example a temporary page for an event. It becomes a problem when it is bought as a substitute for a site that has to bring enquiries, because the part that brings enquiries is exactly what is missing.
Ask both the same five questions. How many different page templates are in the price. Who writes the copy. How many rounds of changes are included and what happens after them. Whose name the domain and hosting stay in. What happens to the site a month after launch, if you need a change. The price difference is almost always explained by one of these.
Yes, and quite often that is the healthy option. You start with the structure and the pages that bring enquiries, and the rest is added as you have real content to put there. What we do not recommend is cutting the structure stage to fit a budget, because then you pay twice: once for the site and a second time for rebuilding it.
It comes after a thirty-minute conversation, in which we find out what is being built. Until then, the range from the configurator is the best approximation anyone can give you.
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