Local website and marketing for companies

A large company can be known worldwide and completely anonymous in the city where its office sits. And in that city two battles matter: for people and for reputation.

What a candidate looks for before applying

Before sending a CV, they search the company name. They land on a global site, in English, talking about values and a presence in twenty-seven countries. They learn nothing they actually wanted to know: which teams are here, what is really worked on locally, who runs the office, what an ordinary day looks like, and what happens after they press apply.

Then they look at reviews, at social media, and at what former colleagues have posted. The decision is made in five minutes, from sources the company does not control, because it put nothing in their place.

The same problem shows up on the local client side. A company in town that could buy your services searches your name and finds a site that does not speak its language and a general contact in another time zone.

You do not need a new site. You need a local layer on top of what already exists, built in the local language and kept alive.

A local careers section

The teams in the city, the real projects, the recruitment process step by step, and a response time you commit to.

What shows up when your name is searched

The Google profile, the social pages and the first page of results, brought under control.

Content in the local language, about what happens here

People, projects, events. The material the global site cannot host.

Materials for fairs and events

Stands, presentations, print and creative for local recruitment events.

Social media on the local side

A constant presence, not a two-month campaign before every hiring wave.

Identity applied consistently

The same visual rules on the site, on recruitment materials and on social, respecting the company brand book.

Strategium Billing Center

A redesign project in electronic invoicing, with the whole process documented in the case study.

See the case study →

What it costs

Our prices are public. The website side has a starting point, and local communication works as a monthly retainer, because it only makes sense if it is constant.

Brochure website

from 1,350 €

Rebuilding an existing site

from 950 €

Visual identity

from 500 €

Monthly retainer

from 550 €

Questions companies ask us

We already have a global corporate site. Why would we need something local?

Because the global site speaks to investors and international clients, in English, about the company as a whole. The local candidate and the local client search in their own language and want to know what happens here: which teams exist, what projects get done, who runs the office, what happens after they send a CV. That information has nowhere to live on a global site, and usually it lives nowhere at all.

How do we measure something as vague as local awareness?

Not through impressions. We look at how many people search your company name in the area, how much direct traffic you get, how many applications come in per open role, and where the candidates who reach interview come from. These are numbers you already have in Search Console and in your recruitment system, only nobody usually reads them together.

Do you work with HR or with marketing?

With both, because the careers page belongs equally to the two of them and that is exactly why it often never gets done. We prefer a conversation with both in the room, so we do not end up delivering the same material twice in two versions.

Can we use the same materials for recruitment and for clients?

Partly. Team photography, office footage and the visual identity get reused. The message does not. A candidate wants to know what it is like to work with you, a client wants to know what you deliver and how fast. We separate the shared part from the specific part at the start, so you do not pay twice for the same production.

Do you have experience with larger companies, not only small firms?

Yes. The most relevant public project is Strategium Billing Center, a redesign in electronic invoicing. You will find it in the portfolio, with the whole process.

How long does it take and what does it cost?

A site or a careers section takes between four and eight weeks. The local communication side works as a monthly retainer, because it only makes sense if it is constant. Starting prices are public, and you can work out the range yourself in the configurator.

Tell us what you want to change

A thirty-minute conversation is enough for both of us to know whether we fit. If it makes sense, we come to your office.

contact@zar-studio.ro