Monthly marketing retainer for clinics

A clinic does not need a campaign. It needs something that happens every month, the same way, without depending on who has time this week.

What an ordinary month looks like

The numbers below are the real volume we deliver right now, every month, on the large healthcare retainers. They are not a theoretical maximum written to look good in a proposal.

Around 20 edited reels

From footage shot at the clinic. Editing, subtitles and export in each platform formats.

2 or 3 landing pages

With a form, connected to the CRM, for the campaigns running that month.

2 or 3 sets of ad creative

Each set in the five standard formats, ready to upload to Meta and Google.

2 or 3 print materials

For reception, for events, or for in-clinic campaigns. It varies from month to month.

5 to 10 new graphics for posts

On top of the material reused from shoots and from campaigns already produced.

A single point of contact

One person at the clinic approves, we deliver. No approvals stuck between departments.

Why it does not work piece by piece

The other way looks like this. The clinic asks for a graphic when it needs one, asks for a video when an event is coming up, asks for a page when a campaign starts. Every request means another brief, explaining the context again, another round of approvals.

The total cost comes out higher than a retainer, and the result is communication that starts and stops. A month with nothing published shows up in the number of enquiries the month after.

A retainer solves something other than producing materials. It solves the fact that someone is thinking about the clinic communication every month, including the months when nobody at the clinic has time to think about it.

Arra Medical Center

"Smart, creative, efficient and prompt. Those are the first words that come to mind when I think about working with Cezar and Iza at ZAR."

Mircea Ardeleanu, General Manager, Physiotherapist, Co-Founder, Arra Medical Center

What it costs

Every package is published in full, with everything it includes. The volume described above corresponds to the complete package. The contract can be monthly, for six months or for twelve, with a discount on the longer terms.

Start

550 € / month

Growth

1,750 € / month

Full

4,050 € / month

Questions clinics ask us

Why a retainer and not materials ordered one by one?

Because a clinic does not need a campaign, it needs a constant presence. A month with nothing posted shows up immediately in the number of enquiries. On top of that, the same materials ordered piece by piece cost more than in a monthly package, because every separate order means another brief, another round of approvals and starting from zero again.

Can we change the package along the way?

Yes. You move the quantities in the configurator and the price changes on the spot, so you can start from one package and adjust it until it is exactly what you need. The contract can be monthly, six months with five percent off, or twelve months with ten percent.

Who approves materials with medical content?

You do. We propose and build, but every clinical statement goes through the coordinating doctor before publication. We work with a single point of contact at the clinic, otherwise approvals get stuck between departments and we lose exactly the time the retainer is meant to save.

Do you publish, or only deliver the materials?

It depends on the package. The large one includes publishing on TikTok and YouTube Shorts. If you prefer to publish yourself, you get the material ready to upload, in the right formats for each platform.

Do you work with dental practices too?

Yes, it works the same way. The content differs, because a dental practice communicates around treatments, while a multidisciplinary clinic communicates around specialties and doctors.

What does it cost?

Retainers start at 550 € per month, and the most chosen one is 1,750 €, with managed ads on one platform included. The complete package, with the volume described above and ads on two platforms, is 4,050 € per month. Ad spend is paid from the clinic’s own account, not through us. All of them are published in full, with everything they include, and the configurator shows you the price for your own quantities.

Where you are right now

You move the quantities and the price changes in real time. No email required.

If the site is not in order, monthly communication sends people to a place that does not convert.

Thirty minutes and you know whether we fit. If we do not, we say so then.

Tell us what you want to change

A thirty-minute conversation is enough for both of us to know whether we fit. If we do not, we tell you in that first conversation.

contact@zar-studio.ro