How much a visual identity costs

Our starting package is 480 €. Above it we have no list price, and below you can read exactly why. These are our published prices, not a market average.

What you are actually buying

Most people think they are paying for a logo. In reality the logo is the part that gets drawn fastest. What costs time are the decisions around it: which colours are used and on which background, which font, in which weights, for which kind of text, and how all of that looks once it lands on a phone screen.

A logo without those rules degrades within months. Every new piece is made by someone else, in a different shade of orange and a different font, and after a year the company looks five different ways.

Noi nu suntem studio de branding pur. We build the identity for the companies whose websites we also build, and we make sure it works where you will use it most, which is on screen. If you need an identity for a retail brand with dozens of physical applications, a studio specialised in branding is the better choice.

The logo in its main variants

Horizontal, vertical and the mark, because a single file does not cover every place it will be used.

Colour palette

With variants for light and dark backgrounds, so nothing breaks in dark mode.

Typography

Which font, in which weights and for which kind of text. The rule that keeps everything consistent later.

The source files

Yours from the moment you pay, not just the exports.

Selecție din lucrările de graphic design, UI/UX și web design ale ZAR Studio
A selection of ZAR Studio visual identity work

The starting points

Visual identityfrom 480 €
Site de prezentarefrom 1,350 €
UI/UX hourly45 € / hour

What pushes the price above the starting package

How many visual directions we explore before choosing one. One direction costs less than three, and three directions only make sense if there is someone who can decide between them.

Whether you need a written brand manual, for the people who will use the identity without us. How many applications get designed, from business cards and email signatures through to print. And, most of all, whether this is a rebrand, because there everything that exists has to be inventoried before anything changes.

Above the starting package we have no list price and we do not want to invent one. We quote after we see what you need, and the conversation takes thirty minutes.

Already have a logo and not sure whether it is worth redoing? A thirty-minute conversation settles it.

Let's talk →

Frequently asked questions

What exactly do I get for the starting package?

The logo in its main variants, horizontal, vertical and the mark. The colour palette, with variants for light and dark backgrounds. Typography, meaning which font is used, in which weights and for what. Plus the source files, which are yours from the moment you pay.

Why do you have no list price above the starting package?

Because from there on everything depends on how many visual directions we explore, whether you need a written brand manual, how many applications get designed, and whether this is a rebrand, where everything that exists has to be inventoried first. We quote after we see what you need.

Are you a branding studio?

No. We are the people who also build your website, and we build the identity so it works exactly where you will use it most, which is on screen. If you need an identity for a retail brand with dozens of physical applications, a pure branding studio is the better choice.

I already have a logo. Is it worth redoing?

It depends on what is getting in your way. If the logo works but you have no colour and typography rules, the rest can be built around it, at a much lower cost. If the logo has no source files and can only be used in one form, then yes, it is a problem that comes back with every new piece.

Do the files stay mine?

Yes, from the moment you pay. Including the sources, not just the exports.

Want a quote?

Thirty minutes of conversation and you know whether you need the starting package or something else. If you need something else, we tell you.